In our Europe to US series, we speak with founders and advisors about the complex topic of breaking into the US market from Europe. We talk about everything from early scrappiness to hiring, culture, and go-to-market strategy. You can find the full conversation on Spotify and YouTube below.
Highlights from this conversation:
- Why US expansion impacts every function, not just sales
- What European founders often miss about the US talent market
- Practical tips on culture carriers and early HR infrastructure
Marilyn Miller has led People and HR at companies including Anaplan, Alfresco, Netskope, and currently at LaunchDarkly. As an advisor to Expedition portfolio companies, she has helped many European founders navigate US expansion from a talent and organizational perspective.
In this conversation, Marilyn emphasizes the importance of timing and readiness, why US hiring requires new approaches, and how to maintain culture across a transatlantic organization.
More from the conversation:
- Why expansion affects product, finance, and compliance – not just sales
- Using culture ambassadors to transmit values across borders
- How to structure interviews to identify independent problem-solvers
- Why an Employer of Record (EOR) can simplify early US hiring